Includes bibliographical references (p. 616-634) and index. "Published in association with the Chartered Institute of Marketing."Strategic marketing management KESย 995.00PriceQuantity*Add to CartBuy NowAuthorWilson, R. M. S., Richard M. S. Wilson, Colin Gilligan, David J. PearsonPublisherButterworth-HeinemannISBN9780750603294Pages644
